thus; brand identity


27 Sandringham Road, Poole, Dorset BH14 8TH

Aim: To create a new brand identity for Cable & Wireless’s partner company to feel more approachable and less ‘stuffy’. Off the back of the automated, recorded customer services culture THUS wanted to stand out as a personal company, prepared to go that extra mile for their customers. The new look, feel and message were met with huge enthusiasm by employees and customers alike.

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